Joanna Thornhill

About

Professional background and services offered by interiors stylist and writer Joanna Thornhill

Photo credit: Laurence King Publishing

Photo credit: Laurence King Publishing

A life-long interiors obsessive, my passion for design, eye for pulling together a cohesive visual story and approachable yet knowledgable writing style has led me to my dream career as an Interiors Stylist, Writer and Author. With over fifteen years industry experience under my belt and a decade working on my own projects after honing my craft as an assistant, my specialisms span interiors, still life and lifestyle styling and prop/craft production, as well as trend forecasting and feature writing. Whilst predominantly focused on stills, I also produce content for film (TV and online) and regularly style events for press launches and corporate functions. My clients range from editorial (Country Homes & Interiors, Good Homes) to commercial (HomeSense/TK Maxx, Tesco, Dulux) and online (WGSN-lifestyle).

A published author, my three books, My Bedroom is an Office (Laurence King, 2019), Home for Now (CICO Books, 2014) and its retitled re-release, Insta Style for Your Living Space (2018) are sold worldwide and have all featured in Amazon’s top 100 interiors books within their respective categories. Home for Now/Insta Style - inspired by my own experiences over a decade of renting - combines practical and inspirational advice for both renters and cash-strapped first-time buyers on how to turn a temporary living space into a beautiful home. Building on this accessible approach to interiors, My Bedroom is an Office covers a broad range of topics and offers answers to all your burning interiors questions in an aspirational, yet user-friendly, Q&A-style format. In a pinch-me moment, it also features an endorsement from my design idol, Jonathan Adler.

As well as styling and writing commissions, I am also available for expert comment and public speaking on request. Based in London, I’m centrally located for some of the industries best prop houses and shoot locations, though I’m also happy to travel farther afield by request. To find out more, or to discuss your project further, give me a holler!

 


Skills and Services

Credit: DFS

Credit: DFS

STYLING & CREATIVE DIRECTION
Whether it’s designing and conceptualising entire roomsets from scratch or simply selecting the best props, angles and locations to complement a small range of products, I can work with you to demystify the shoot process, offering full creative direction or simply working to a brief, as required. Working across both editorial features and brand shoots for press leaves me uniquely placed to advise on what style of imagery press, bloggers and consumers are looking for, in order to ensure your brand is seen in the best possible light. As well as styling services, I also undertake ‘prop and drops’ – sourcing props for clients and advising on how the client could best use these themselves to create their own imagery alongside a photographer.

Styling: Joanna Thornhill / Photography: Hearst Studios

Styling: Joanna Thornhill / Photography: Hearst Studios

Styling: Joanna Thornhill / Photography: Olly Gordon/ Client: Oak Furniture Land

Styling: Joanna Thornhill / Photography: Olly Gordon/ Client: Oak Furniture Land

PRODUCTION
Utilising my Little Black Book, I knows exactly where to turn to find the best locations, photographers, set builders, couriers and shoot assistants to help ensure each job runs smoothly, to schedule and on budget. However weird and wonderful any prop requests might be, chances are I’ll have sourced it before and will know just where to look.

CONSULTANCY

Whether you’ve got a clear direction of where you’d like your brand’s styling, tone of voice or overall visual identity to go or you simply know you need to up your game but don’t know where to start, I can help: from steering you towards relevant trends and sharing an overview of competitors in your field, most of my styling work begins from this starting point (to a greater or lesser extent). If you’re not sure whether you require a full styling service and simply want to create a clear plan going forward, I’ll work with you to help you find your own way. A perfect alternative for fledgling companies or brands who haven’t worked with a professional stylist before and need some additional help in the all-important, early conceptual stages.

Styling: Joanna Thornhill/ Photography: Hearst Studios

Styling: Joanna Thornhill/ Photography: Hearst Studios

FEATURE WRITING AND CONTENT CURATION
As well as authoring my books, Home for Now/Insta Style for Your Living Space and My Bedroom is an Office, I regularly writes features for both print media and online, ranging from Get the Look and shopping pages to more in-depth decorating guides. I also author guest posts for corporate blogs and have been involved in social media projects such as Pinterest take-overs and trend round-ups. As a Contributing Interiors and Crafts Trend Reporter for WGSN-lifestyle, I produce two monthly reports on emerging trends within these respective sectors.

Credit: Dulux/Homebase

Credit: Dulux/Homebase

CRAFT AND PROP MAKES
Leaning on my background in Art & Design, I am adept at creating props for photoshoots, set backgrounds and events, both as incidental items and as craft ‘makes’. As well as styling and writing copy for projects designed by clients, I also design and make various craft items myself by commission, creating instructions and step-by-step copy.