Joanna Thornhill
Interior stylist Joanna Thornhill at home.jpg


Latest news and work from interiors stylist and writer Joanna Thornhill

Dulux Amazing Space

Dulux Amazing Space Event Space Joanna Thornhill
Dulux Amazing Space Sign-in Desk Joanna Thornhill

I recently worked with Dulux on the press launch of their new Amazing Space online service. Designed to demystify shopping for paint, the simple site guides users through five categories to help them pick their perfect colour, function and finish, delivered to their door the next day in a personalised tin.

It seemed fitting to hold the event in an art gallery setting, and to hammer home the simplicity of the service, I opted to bring the website 'to life', showcasing each section of the website for the journalists, bloggers and stylists in attendance to explore physically.

Dulux Amazing Space Home Workspace Joanna Thornhill

The starting point was to showcase a home workspace, representing the start of any new design scheme - Pinterest pages, fabric swatches, colour cards and (organised!) chaos!

Dulux Amazing Space Painted Canvases Joanna Thornhill

Step One on the website - Choosing Colour - leads you to an edited selection of paints, each showcasing additional colours which work with that particular shade which can be used within your scheme. To showcase this, I picked one colour and used the suggested complementary colours to create bespoke artworks for one gallery wall.

Dulux Amazing Space Room Props by Joanna Thornhill

Step Two of the website prompts you to select which room you are planning to decorate - I represented each room with a painted item on a plinth, for visual impact.

Dulux Amazing Space Finish and Summary Joanna Thornhill

Steps Three and Four lead the user through selecting any special features required for the paint, such as steam resistance or high coverage (represented by painting the site's own relevant graphics freehand onto more canvases, not shown), with the latter highlighting how the different finishes, from Flat Matt to Soft Sheen, alter the appearance of the paint itself, highlighted by painting stacks of removal boxes. The final stage, placing your order for home delivery, was depicted by - what else - a doll's house, complete with painted furnishings. 

Dulux Amazing Space Home Workspace Detail Joanna Thornhill

Extra touches included personalised tins of paint, painted brushes used as wall decor and colour cards cut up and turned into mini bunting to dress the entrance. 

Dulux Amazing Space Doll's House Joanna Thornhill
Dulux Amazing Space Desktop Detail Joanna Thornhill


Event PR: Alexandra Thomas, Room PR

Photography: Beth Crockatt

Styling, prop making/design and concepts: Joanna Thornhill

With special thanks to Perch and Parrow for the loan of furniture and props