Joanna Thornhill
Interior stylist Joanna Thornhill at home.jpg

News

Latest news and work from interiors stylist and writer Joanna Thornhill

Sambazon Acai UK Press Launch

Sambazon Acai Group Joanna Thornhill

The verdant outdoor space at London's Kensington Roof Gardens proved the perfect spot to launch Sambazon's Acai range of superfood products to the UK's press. I was charged with creating a range of graphics to display around the venue, as well as styling a 'smoothie station' where Acai food bowls would be made and served to guests, and staging an 'instagram area' where guests could take snaps of their healthy breakfasts before tucking in!

Sambazon Acai Entry sign Joanna Thornhill
Sambazon Acai Bowl sign Joanna Thornhill
Sambazon Acai Main Bar Detail Joanna Thornhill
Sambazon Acai Instagram sign Joanna Thornhill

I created all the signs by transferring printed text onto white canvases, linen boards and wooden arrow signs, using a photo transfer medium. For the canvas signs, I used watered-down acrylic paint to create the watercolour-esque purple background, to tie in with the brand's website aesthetic, which I also applied to some plant pots. Other fun touches included a tikibar trim to frame the smoothie station, hanging purple lanterns at the main bar and using fruit crates and hessian sacks to display fresh produce.

Sambazon Acai tall sign Joanna Thornhill

{Credits}

PR Agency/Images: Clairon Communications

Styling and Prop Design/Making: Joanna Thornhill