Sambazon Acai UK Press Launch
The verdant outdoor space at London's Kensington Roof Gardens proved the perfect spot to launch Sambazon's Acai range of superfood products to the UK's press. I was charged with creating a range of graphics to display around the venue, as well as styling a 'smoothie station' where Acai food bowls would be made and served to guests, and staging an 'instagram area' where guests could take snaps of their healthy breakfasts before tucking in!
I created all the signs by transferring printed text onto white canvases, linen boards and wooden arrow signs, using a photo transfer medium. For the canvas signs, I used watered-down acrylic paint to create the watercolour-esque purple background, to tie in with the brand's website aesthetic, which I also applied to some plant pots. Other fun touches included a tikibar trim to frame the smoothie station, hanging purple lanterns at the main bar and using fruit crates and hessian sacks to display fresh produce.
PR Agency/Images: Clairon Communications
Styling and Prop Design/Making: Joanna Thornhill