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Superdrug Hallowe'en Press Show 2016

Superdrug Halloween 2016 Display Space Joanna Thornhill

Much fun was had creating a special spooky room-within-a-room at this year's Superdrug Hallowe'en press show. To showcase their new range of Hallowe'en make-up and face paints, I was charged with turning a black box into a creepy den, to encourage guests to hang out in there (if they dared!) and discover the range.

Superdrug Halloween 2016 Ghost Vignette Joanna Thornhill
Superdrug Halloween 2016 Lantern Pumpkin Vignette Joanna Thornhill
Superdrug Halloween 2016 Make-up Vignette Joanna Thornhill

I opted to set up various small vignettes throughout the space, from a miniature cauldron of eyeballs and a sack of black pumpkins, to snakes wrapping themselves around insect-covered lanterns and a levitating ghost lurking in the corner. Copious amounts of fake cobwebbing was used throughout, as were black painted ivy plants and various bats, crows and critters. The products themselves were presented in perspex containers lined with black glitter, as well as in a special 'secret' cupboard and dotted throughout the displays.

Superdrug Halloween 2016 Black Swan Vignette Joanna Thornhill
Superdrug Halloween 2016 Crow Cauldron Candles Vignette Joanna Thornhill
Superdrug Halloween 2016 Pumpkins in Sack Joanna Thornhill
Superdrug Halloween 2016 Make-up Vignette2 Joanna Thornhill

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PR agency: ZPR

Concepts, styling and photography: Joanna Thornhill