A life-long interiors obsessive, London-based stylist and writer Joanna’s first foray into the industry during the mid-noughties saw her assisting some of the most renowned stylists at the time. A decade later, she now counts them as her peers and continues to work on her own projects spanning interiors, still life and lifestyle styling and prop/craft production, as well as trend forecasting and feature writing. Whilst specialising in stills, she has also produced content for film (TV and online) and regularly styles events for press launches and corporate functions. Her clients range from editorial (Country Homes & Interiors, Good Homes) to commercial (HomeSense/TK Maxx, Tesco, Dulux) and online (WGSN-lifestyle).
Her first book, Home for Now: making your rented flat or first home beautiful (CICO Books) was released worldwide in April 2014. Inspired by her own experiences of over a decade of renting, it combines practical and inspirational advice for both renters and cash-strapped first time buyers. Detailing how to turn a temporary living space into a beautiful home, it regularly features within the top 100 interiors books on Amazon.
As well as styling and writing commissions, Joanna is also available for expert comment and public speaking on request. To find out more, or to discuss your project further, please get in contact here.
Skills and Services
STYLING & CREATIVE DIRECTION
Whether it’s designing and conceptualising entire roomsets from scratch or simply selecting the best props, angles and locations to complement a small range of products, Joanna can work with you to demystify the shoot process, offering full creative direction or simply working to a brief, as required. Working across both editorial features and brand shoots for press leaves her uniquely placed to advise on what style of imagery press, bloggers and consumers are looking for, in order to ensure your brand is seen in the best possible light. As well as styling services, Joanna also undertakes ‘prop and drops’ – sourcing props for clients and advising on how the client could best use these themselves to create their own imagery alongside a photographer.
Utilising her Little Black Book, Joanna knows exactly where to turn to find the best locations, photographers, set builders, couriers and shoot assistants to help ensure each job runs smoothly, to schedule and on budget. However weird and wonderful any prop requests might be, chances are she’ll have sourced it before and will know just where to look.
FEATURE WRITING AND CONTENT CURATION
As well as authoring her book, Home for Now, Joanna regularly writes features for both print media and online, ranging from Get the Look and shopping pages to more in-depth decorating guides. She also authors guest posts for corporate blogs and has been involved in social media projects such as Pinterest take-overs and trend round-ups. As a Contributing Trend Reporter for WGSN-lifestyle, she produces monthly reports on emerging trends within the interiors sector.
CRAFT AND PROP MAKES
Leaning on her background in Art & Design, Joanna is adept at creating props for photoshoots, set backgrounds and events, both as incidental items and as craft ‘makes’. As well as styling and writing copy for projects designed by clients, she also designs and makes various craft items herself by commission, creating instructions and step-by-step copy.