I style and direct for…
TV Productions
Brand Campaigns
Press Lookbooks
Magazine Editorials
Advertorials
Real Homes
Advertising Shoots
Events
What does a stylist do?
In short - a lot more than just styling! Often, the whole pre-to-post-production process involves taking on a number of different roles, from creative direction advisor, campaign strategist, trend forecaster, planning and logistics manager to budget controller, location scout, crew booker, set designer, props source-er and all-round problem solver.
With over two decades experience styling for stills shoots, set dressing for filming and dressing venues for events, I’m adept at working on jobs of various scales, from single-day set-ups to complex multi-day, multi-location projects. I’m also pretty practical and hands-on, and have made various shoot props over the years, alongside creating DIY and craft project tutorials and step-by-step guides for magazines, blogs and books.
Having worked on hundreds of editorial features and commercial campaigns, my aesthetic naturally brings in a trend-informed, editorial sensibility which feels contemporary and fresh across product shots, set-dressed spaces and campaign imagery.
How it all connects:
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With my journalistic features-writing hat on, I am constantly looking for interesting brand images which are trend led but, most importantly, tell a story and have a consistent narrative.
When I style shoots for brands, I always keep this in mind, considering the opportunities my styling can tell a story and increase its likelihood of press coverage.
As part of a shoot commission, I can help craft corresponding copy that tells these stories, which can be issued in your press releases, included in your lookbook, or act as accompanying words for your blog or social media campaigns.
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My work in trend forecasting ensures my knowledge of trends, and how they can influence commercial styling, is both helpful and informative to brands.
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Item description
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My experience styling real homes for editorial features, and dressing sets for commercial shoots, means I’m well placed to advice homeowners/renters looking for home decor advice, too.
