WRITING & FEATURES PRODUCTION

I write AND PRODUCE…

SHOPPING PAGES

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MAGAZINE FEATURES

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DESIGN GUIDES

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BRAND CONTENT

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TREND REPORTS

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EXPERT COMMENTS

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SOCIAL POSTS

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SHOPPING PAGES ~ MAGAZINE FEATURES ~ DESIGN GUIDES ~ BRAND CONTENT ~ TREND REPORTS ~ EXPERT COMMENTS ~ SOCIAL POSTS ~

RELATABLE, INFORMED COPY FOR BRANDS AND EDITORIAL

Writing isn’t usually just about writing when the topic is design: as images are usually integral to the stories being told, often my commissions are based around image sourcing and format development just as much as penning the words themselves.

{JUST WANT TO READ A FEW OF MY FEATURES? SCROLL DOWN TO SEE MY FULL PORTFOLIO}

I’ve been producing written content for brands, books and magazines across the last two decades, from creating copy to accompany specific shots to seeking out and selecting the images (or commissioning custom illustrations) I think will best fit the narrative.

I pride myself in researching my topics in forensic detail (internet rabbit holes are where I often reside), and I always like to dig a little deeper into decoding designs (from why certain colours, textures or objects make us feel a certain way, to how readers can utilise this to design their dream space).

With one eye on the bigger picture and the other on the micro-details, I work hard to ensure my features are cohesive, informative and hopefully a little entertaining, too.

KEY SERVICES

FOR MAGAZINES & editorial:

With extensive picture research experience and a keen stylist’s eye, I have a bulging little black book when it comes to sourcing quality lifestyle and cut-out imagery to accompany press features. My experiences of writing, producing and editing six interiors books means I have a good grasp of the bigger picture and can manage - or work alongside - small teams to produce content across a broader scope.

I’ve worked on a broad range of features including:

Shopping, news and trend-round-up pages
Practical how-to DIY guides
Craft project step-by-steps
House tours and room makeovers

FOR INTERIORS AND LIFESTYLE BRANDS:

I bring my editorial sensibilities to all of my brand writing projects, ensuring my work is engaging to your readers (and will ultimately convert them into customers, or enhance brand loyalty).

I’m able to work on both single-feature commissions or larger writing projects, covering remits including:

Blog post series (batched, or regular ongoing work) for your own platforms, signposting readers on how to make your products work in their own homes
Larger-scale PDF download guides or zines exploring topics in more detail
Acting as an outside voice of expertise to your brand, creating tips and quotes to bring authority to your content
Guidance on how to ensure your marketing or press lookbook material is telling the right story to engage the press or your readers

TREND FORECASTING:

Holding a freelance role as a Contributing Trends Writer and Researcher for leading trend forecasting agency WGSN over the past decade, I specialise in seeking out and investigating emerging and upcoming trends across interior design, product innovation, craft, DIY, homes and designer/makers.

This work leans heavily on data studies and market forecasts, as well as my own creative interpretation of what this means for brands (and in turn their consumers). In turn, this informs my approach to both my styling and writing work across the commercial and editorial sectors, and ensures I have my finger on the pulse in terms of creating content with longevity.

Contact me to find out more