I STYLE AND DIRECT FOR…
PRESS LOOKBOOKS
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MAGAZINE EDITORIALS
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TV PRODUCTIONS
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BRAND CAMPAIGNS
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EVENTS
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ADVERTISING SHOOTS
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REAL HOMES
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ADVERTORIALS
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PRESS LOOKBOOKS •●・ MAGAZINE EDITORIALS •●・ TV PRODUCTIONS •●・ BRAND CAMPAIGNS •●・ EVENTS •●・ ADVERTISING SHOOTS •●・ REAL HOMES •●・ ADVERTORIALS •●・
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What does a stylist do?
In short - a lot more than just styling! Often, the whole pre-to-post-production process involves taking on a number of different roles, from creative strategy advisor, campaign strategist, trend forecaster, planning and logistics manager to budget controller, location scout, crew booker, set designer, style director, props source-er and all-round problem solver.
With over two decades experience across photographic styling for stills shoots, set dressing for filming and venue styling for events, I’m adept at working on jobs both large and small, from simple set-ups to more complex projects.
I’m also pretty practical and hands-on, and have made various shoot props over the years, alongside creating DIY and craft project tutorials and step-by-step guides for magazines, blogs and books.
My styling also informs:
Commercial & editorial:
Working across both the magazine publishing and commercial sectors gives my work a trend-informed, editorial style which feels contemporary yet relatable.
My experience styling real homes for editorial features, and dressing sets for commercial shoots, means I’m well placed to advice homeowners/renters looking for home decor advice, too.
Writing & features production:
With my journalistic features-writing hat on, I am constantly looking for interesting brand images which are trend led but, most importantly, tell a story and have a consistent narrative.
When I style shoots for brands, I always keep this in mind, considering the opportunities my styling can tell a story and increase its likelihood of press coverage.
As part of a shoot commission, I can help craft corresponding copy that tells these stories, which can be issued in your press releases, included in your lookbook, or act as accompanying words for your blog or social media campaigns.
Trend forecasting:
My work in trend forecasting ensures my knowledge of trends, and how they can influence commercial styling, is both helpful and informative to brands.
Styling portfolio
Click each section to view the whole set
TESTIMONIAL:
“We worked with Jo for our last two major flooring launches. She saw the whole process through from initial design concept to drawing up detailed overall looks for each product. With an excellent eye for the smallest details and an intimate knowledge of London’s best prop houses, she can conjure up any roomset you might request. She worked closely and expertly with our photographers to create images that exceeded expectations.”
— Lena Corner, Co-founder, The Colour Flooring Company
I’ve styled/art directed for…
